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Like most haute couture brands, Yves Saint Laurent needed a logo that was representative, simple, and memorable. Let's take a closer look at the story behind the . There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its . Like most haute couture brands, Yves Saint Laurent needed a logo that was representative, simple, and memorable. Let's take a closer look at the story behind the different emblems. The creation of the famous YSL monogram There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its name. There are .
But what's remarkable about the Yves Saint Laurent logo design is its ability to embrace change while retaining its core identity. Each iteration, while reflecting contemporary trends, stays true to the brand's essence, teaching us the importance of .The YSL logo has only undergone one major change throughout its history, during 2012. At this stage, the fashion and beauty company decided to update its name to just “Saint Laurent”. The new logo featured virtually none of the components of the previous design. YSL Rebrands and Reveals New Saint Laurent Paris Logo. The Creative Director haute seat for Yves Saint Laurent has been filled by Hedi Slimane, and along with that, came the name and logo change by dropping the “Yves” out of the brand name. The word “Yves” disappeared from the logo and the official name of Saint Laurent, which became the reason for high-profile scandals and even for the termination of some contracts. Hedi Slimane also removed the famous monogram .
The classic Yves Saint Laurent logo design is an outstanding piece of fashion history that completely sets itself apart from the fashion clichés that are dominated by the modern serifs of Didots and Bodonis - Giorgio Armani, Vogue, Harper’s Bazaar, Calvin Klein, Ralph Lauren; and the uppercase grotesques - Chanel, D&G, Louis Vuitton, Hugo .2023–present. In 2023, Saint Laurent released a new version of its classic logo without the name 'Yves'. It was used simultaneously with the 2012 logo until 2024 when it become the official logo. Furthermore, with YSL Beauté set to continue using the original Yves Saint Laurent name and logo, rebranding the ready-to-wear collection risks confusing consumers.Yves Saint Laurent" and the YSL vertical monogram logo would remain for accessories and its L'Oréal-owned cosmetics line. Slimane drew inspiration for the name change from the ready-to-wear line Rive Gauche ' s name when it first launched, "Saint Laurent Rive Gauche". [24]
Like most haute couture brands, Yves Saint Laurent needed a logo that was representative, simple, and memorable. Let's take a closer look at the story behind the different emblems. The creation of the famous YSL monogram There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its name. There are . But what's remarkable about the Yves Saint Laurent logo design is its ability to embrace change while retaining its core identity. Each iteration, while reflecting contemporary trends, stays true to the brand's essence, teaching us the importance of .
The YSL logo has only undergone one major change throughout its history, during 2012. At this stage, the fashion and beauty company decided to update its name to just “Saint Laurent”. The new logo featured virtually none of the components of the previous design.
yves saint laurent symbol
YSL Rebrands and Reveals New Saint Laurent Paris Logo. The Creative Director haute seat for Yves Saint Laurent has been filled by Hedi Slimane, and along with that, came the name and logo change by dropping the “Yves” out of the brand name. The word “Yves” disappeared from the logo and the official name of Saint Laurent, which became the reason for high-profile scandals and even for the termination of some contracts. Hedi Slimane also removed the famous monogram . The classic Yves Saint Laurent logo design is an outstanding piece of fashion history that completely sets itself apart from the fashion clichés that are dominated by the modern serifs of Didots and Bodonis - Giorgio Armani, Vogue, Harper’s Bazaar, Calvin Klein, Ralph Lauren; and the uppercase grotesques - Chanel, D&G, Louis Vuitton, Hugo .
2023–present. In 2023, Saint Laurent released a new version of its classic logo without the name 'Yves'. It was used simultaneously with the 2012 logo until 2024 when it become the official logo. Furthermore, with YSL Beauté set to continue using the original Yves Saint Laurent name and logo, rebranding the ready-to-wear collection risks confusing consumers.
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yves saint laurent logo change|ysl logo svg
